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Anna Scherer
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Some kind of madness ... What’s behind the failure of Theranos
Genius or insane? Taking about the failure of Elizabeth Holmes and the Theranos company.
Anna Scherer
11 Jan 2021
I won’t bother you…or how to win over the market leader
About how to enter a stable market and beat competitors for a new project.
Anna Scherer
11 Dec 2020
Context is the key to a product's success
A simple analysis of the context makes significant adjustments to predicting the success of the project. Why? Find out in the article!
Anna Scherer
2 Nov 2020
The neurobiology of Apple's success: how to manage consumer behavior
How to create value for your consumer? How to manage their behavior? We will answer these and many other questions today.
Anna Scherer
25 Sep 2020
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