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Apple data analytics is possible again! Tenjin and GameAnalytics launch a useful service for mobile games

Thursday, September 23, 2021

It allows you to manage the disparate data received in connection with the changed privacy policy from Apple this year.

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Tenjin, a leader in mobile attribution, and GameAnalytics, a leading gaming analytics platform, have jointly launched the new Growth FullStack service. It allows you to quickly manage the disparate data received in connection with the changed privacy policy from Apple this year. The release took place simultaneously with the release of iOS 15.

In a situation where the majority of users prefer to hide the identifier for advertisers (IDFA) and only a small percentage agree to open access to it, marketers receive completely different and sometimes conflicting data that is difficult to use for effective marketing. Similar changes are inevitable for Android too. According to Tenjin representatives, changes will soon affect the entire mobile ecosystem.

Large publishers have already started building consolidated reports using data visualization (BI) systems. But not every company can afford to maintain Research and Development (R&D) teams and data analysts.

If Apple closes the doors, marketers will have to go through the window. The new tools provide publishers with the data they need to optimize their marketing campaigns through out-of-the-box or custom reports.

Announcing the launch of Growth FullStack, CEO and co-founder of Tenjin, Christopher Farm said:

We are glad to cooperate with GameAnalytics. The inspiration for the joint project was the common understanding that now most mobile developers have only a set of disparate data, but without IDFA it is very difficult to consolidate it. This is why we created Growth FullStack to enable small studios and emerging companies to operate on the same datasets that large publishers can afford”.

Morten E. Wolfe, Chairman and Founder of GameAnalytics, adds:

This partnership with Tenjin is ideal for delivering best-in-class developer tools. Communication with our mutual clients, creators of mobile games, showed that many studios lack service for a full stack of data processing tools. That's why we created Growth FullStack —  a product that simplifies mobile attribution and visualizes all the necessary data and metrics in a user-friendly format”.

23 Sep 2021

 

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