From games console to home simulator: rental service My Device raises $475 000

A new round of $475 000 has been raised by startup My Device. Kontinuum Group, an investment company, took part in the new series, investing ₽25M, as well as private investors, including members of the Angelsdeck Club. According to its own sources, the company is valuing itself at $5.7M.

The service, launched in 2020, started out by offering electric scooter rentals on a subscription basis. Today, the company has expanded its offer, and now users can choose from a variety of devices — from game consoles to home fitness equipment — and rent them for one month or longer. The company takes care of all the maintenance of the equipment. The service operates in Moscow, Kazan, St. Petersburg, Krasnodar, and Ufa, and it has already been used by more than 5 000 people.

Previously, the project had already become a prize-winner in the Fiztech.Start accelerator and received a grant from the Moscow Seed Fund. In March this year, Angelsdeck participated in the last round of fundraising, allocating $300 000 to scale up the project and refine the platform. The new funding is also being raised to scale up Russia through partnerships with delivery aggregators, improving the platform, and testing new markets abroad.